an overview . . .
Nowadays, people are more interested in the digital World. Hence, the World has now, by late, been divided into two parts- online and offline. The percentage of people who are more associated with the online World is increasing day by day than those associated with the offline World.
Earlier, people were more dependent on the offline World when choosing products or services. But now, with the digitalization of the World, people rely on influencers available on social media platforms to choose their products. The impact of social media influencers has attained significant importance in society and thus, they are being compared with movie celebrities now.