The Urban company emerged as a technology platform that tends to offer a variety of services right in the comfort of the home. Customers can utilize their platform to book services such as beauty treatments, haircuts, massage therapy, cleaning, plumbing, carpentry, appliance repair, painting, and many more. This company has realized that it's not always possible to book appointments for the salon and manage to visit the same due to unfavorable reasons. Since its inception in the year 2014, Urban Company has successfully acquired the trust of millions of customers who are now loyal members of the Urban Company family. We teamed up with the founder of this company as they were looking to organize a campaign so that people who are still unaware of the home-salon services provided by the Urban Company. Hence, we then envisaged the campaign to be promoted by specially chosen 100 nano, micro, and macro influencers across various cities having the capability to attract a target audience and as a result, this campaign touched more than 14 million people.