Having a nice website is not enough if it's not appealing enough to attract visitors. People only get attracted to websites that are unique, fresh, updated, and user-friendly. Nobody likes complications or any sort of glitch when they browse a particular website. Hence, it depends on the web designers how they handle or design their websites so that visitors do not face any sort of difficulty while browsing and trying to learn about the products or services the websites contain information on.
Here are some of the common mistakes while dealing with web design and how to take care of them:
Communication that is not clear:
Complicated website layouts are primarily responsible for visitors to click away without gathering knowledge or information about the website as well as the products or services. It ultimately leads to generation of a negative image and poor customer experience. Hence, you should avoid creating confusion among visitors and making them frustrated while browsing your website. The best way to know what your users are thinking of your website is by incorporating customer feedback into your web design at every stage of the process.
If you really want to make your relation strong with your customer, you really need to focus on creating a strong communication by making sure whenever visitors arrive on your homepage, they should know who you are and what you provide. The image of products should also be clear that can help your users.
Excess and unnecessary website elements:
A cluttered user interface (UI) with unnecessary elements confuse the customers, thereby creating a negative impression of the website. Thus, web designers need to avoid getting overenthusiastic about all the different content they want to include on their site and fail to prioritize clarity. A good website always facilitates clarity, have selected fonts and colors, minimum and specific images, buttons and media elements competing for attention. Besides, web designers need to inculcate more negative space and streamlined media elements, which will make the homepage clearer, hence more enjoyable experience.
Unreliable design elements:
Users remains quite sceptic while browsing a particular website because of the increasing fears around cybercrime. Thus, it is very important to establish brand credibility through your website’s design. In simple words, the visitors need assurance that your website is not fake and your business is trustworthy. Actually, it is more applicable for brands or websites that have been recently launched and are yet to establish credibility.
The presence of a comprehensive contact information page including a physical address and a phone number promotes credibility of that particular product. Moreover, visitors do not appreciate getting bombarded with tons of pop-ups and graphics as soon as they land on a website because it is considered spammy and suspicious.
Not optimizing across different devices:
Now-a-days, visitors use both mobile devices as well as desktops to view and browse websites. Hence, the web designers need to make sure that the website that they have designed work brilliantly on screen of all sizes. If designers fail to prioritize design that is equally responsive to both mobile and desktop interfaces, the site will eventually face a decline in traffic, conversions, and sales on one device or the other. Hence, it is crucial to prioritize designing for both desktop as well as mobile devices from the get-go.
A website that isn’t accessible and inclusive tends to limit the group of people who engage with your site. Therefore, in absence of a proper design, you will miss out on connecting with a significant user group, potentially loose traffic and fail to generate sales on your website. Here are some of the tips to increase accessibility:
- Include alt text
- Use tools like Accessibility insights
- Carefully choose imagery and media that showcase diversity
- Integrate continuous feedback into your site design to be in constant touch with the users
- Test with user group that include people with disabilities